Understanding The Brand
BEFORE DIVING INTO THE DESIGN, I TAKE TIME TO FULLY UNDERSTAND THE BRAND'S MISSION, VALUES, AND TARGET AUDIENCE. THIS STEP IS CRUCIAL BECAUSE THE STATIONERY SHOULD REFLECT THE PERSONALITY OF THE BUSINESS.
Creating The Mockup
ONCE THE INDIVIDUAL DESIGN ELEMENTS ARE READY, I THEN CREATE THE MOCKUPS BY SIMULATING HOW THE STATIONERY WILL APPEAR IN REAL LIFE. FOR EACH ITEM (E.G., BUSINESS CARD, LETTERHEAD, ENVELOPE), I USE DIGITAL DESIGN TOOLS TO PLACE THE DESIGN ON 3D OR FLAT MOCKUP TEMPLATES. THIS HELPS TO VISUALIZE THE FINISHED PRODUCT AND GIVES A REALISTIC PREVIEW OF HOW THE STATIONERY WILL LOOK WHEN PRINTED AND IN USE.
